The world is divided into Right brain and Left brain people. Images grab the attention and resonate more with right brain thinkers. While left brain people are more attracted by headlines and the text that follows. Either way, both images and text are equally important to have in order to grab as much of your audience as possible.

The world is busy and fast passed - you only have minutes, if not seconds, to grab someone's attention and make a connection. By including imagery on your website that compliments the content with it you will connect with a larger number of people.

Use images wisely, not everything needs an image beside it. Choose the most important or note worthy information and add an image to enhance and draw attention to it.

A common trend is to have a large banner image at the top of a site that acts as a feature area for timely information. You may also want to add icons to links to give them more prominence outside of the navigation (see example below).