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These blogs are meant to help you build and enhance your community’s appearance as well as its public perception using design as your tool.
Let's dive into my favourite aspect of design, colour!
Some people are afraid of colour because they don't know what colours look good together, they have pre-conceived notions that you just don't mix certain colours (and therefore they're left with fewer colours to choose from), they think the only colours out there are the ones from their crayon box when they were a kid.
All colour stems from the three primary colours, Red, Blue and Yellow, but that doesn't mean you're stuck with viberant…
These blogs are meant to help you build and enhance your community’s appearance as well as its public perception using design as your tool.
Every company and organization should have a brand identity, in other words, they should have a logo and a colour scheme that compliments it.
Here are a few logo designs, let's take a closer look into what these logos are saying about their companies.
1) Logo 1
Analysis: the typeface looks handwritten and casual, the colours are bright and bold, there is a lot of depth to the logo which gives it a 3-D look.
Verdict: this logo is FUN, FRIENDLY, and CREATIVE.
2) Logo 2
Analysis: the typeface is…
These blogs are meant to help you build and enhance your community’s appearance as well as its public perception using design as your tool.
Did you know that IGLOO provides logo design services? Now you do!
Every company and organization should have a brand identity, in other words, they should have a logo and a colour scheme that compliments it.
Logos come in all styles, shapes and sizes, but in the end it needs to express something that represents your company. This artistic expression doesn't have to be taken literally. Logos can communicate a feeling, mood, objects or an action…just about anything.
There are three main types of…
These blogs are meant to help you build and enhance your community’s appearance as well as its public perception using design as your tool.
Icons are the universal language, whether it's a traffic sign, the Nike logo or a web icon, these symbols cross borders because they are simple and one can easily recognize their meaning.
Web Icon
Common icon sizes for the web are:
16 pixels X 16 pixels | 32px X 32px | 48px X 48px |
Icons are a great way to…
These blogs are meant to help you build and enhance your community’s appearance as well as its public perception using design as your tool.
Below is a list of acceptable file formats for web graphics and photos to help you achieve the best results visually as well as reducing file size for your online community.
.jpg
.gif and .png
GIFs and PNGs are used for flat-color images like logos, buttons, and graphic…
These blogs are meant to help you build and enhance your community’s appearance as well as its public perception using design as your tool.
Imagery Part 1: A Picture is Worth a Thousand Words
Ever wondered why an image you've uploaded to your site looks out of focus or slightly fuzzy like this...
...rather than like this image?
On the web images should be uploaded at their actual size (100%) in RGB colour mode, not sized-down or sized-up, this is the best practice for maximum quality imagery.
If you have to re-size an image and you don't have photo editing software it's always best to size-down an image rather than size-up (you can do…
These blogs are meant to help you build and enhance your community’s appearance as well as its public perception using design as your tool.
Did you know that you can align, add padding and size up or size down your images using the IGLOO editor? Here's how…
In the editor menu bar there is an "insert image" function (looks like a tree).
When you click on this button a pop-up menu will appear allowing you to choose from an array of open galleries IGLOO has set up for you (these images are free). If you have already created a photo gallery using your community's own gallery then that will show here as well.
Select a gallery (I…
These blogs are meant to help you build and enhance your community’s appearance as well as its public perception using design as your tool.
The world is divided into Right brain and Left brain people. Images grab the attention and resonate more with right brain thinkers. While left brain people are more attracted by headlines and the text that follows. Either way, both images and text are equally important to have in order to grab as much of your audience as possible.
The world is busy and fast passed - you only have minutes, if not seconds, to grab someone's attention and make a connection. By including imagery on your website that…
These blogs are meant to help you build and enhance your community’s appearance as well as its public perception using design as your tool.
Part 1 was all about padding - giving your web page layouts some breathing space. Now let's go one step deeper into "breathing space". If your website has lots of content, paragraphs and paragraphs of text, then this is perfect for you.
Line Spacing or Line Height:The amount of vertical spacing, expressed in points (or pixels), from the baseline of one line of text, to the baseline of the next line.
Line spacing may not be obvious to the reader but it sure does make a difference in how easy it is…
These blogs are meant to help you build and enhance your community’s appearance as well as its public perception using design as your tool.
In the Font series of blogs we talked about ways to chose and use fonts to make your site easier to read and understand. When it comes to space and layout it's no different. All of these components add up to the general feeling your site gives to the public, even well before you add graphics and colour.
Padding - it's not just for contact sports
Padding is the empty space that surrounds all content, images and design elements (such as boxes, buttons etc.) on your web site. Padding gives your eye…
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